205 Corp.
24, rue Commandant-Faurax
69006 Lyon
France
T. 33 (0)4 37 47 85 69
M. contact@205.tf
Newsletter
205 Corp.
24, rue Commandant-Faurax
69006 Lyon
France
T. 33 (0)4 37 47 85 69
M. contact@205.tf
Newsletter
Designed by Roman Seban, the modular typeface Bertin is inspired by the work of the famous French cartographer Jacques Bertin and Dutch graphic designer Jurriaan Schrofer.
In 1967, Jacques Bertin (1918–2010) published Semiology of Graphics: Diagrams, Networks, Maps, a fundamental treatise in contemporary cartographic thinking. In this book, he established a series of parameters for representing information, defining six visual variables which he used to construct his graphical system.
In 1973, Jurriaan Schrofer (1926–1990) designed the cover of a reprint of Semiology of Graphics. He proposed a typographic application of Bertin’s graphical system. His typeface, constructed on a grid with a highly rigorous approach, typographically illustrates the six visual variables defined by the cartographer.
With Bertin, Roman Seban presents a synthetic and revitalized interpretation of both the cartographer’s and the graphic designer’s work. Thanks to variable font technology, the different styles of the typeface combine multiple axes of visual variables.
The Bertin typeface can be divided into two families—Bertin Dot and Bertin Square—built with an identical frame, but based on two different modules. Bertin Dot uses the circle whereas Bertin Square employs the square.
Bertin Dot and Square are respectively deployed in 6 styles, based on 6 transformations.
• Size: reduction or enlargement of the modules
• Shape: a horizontal or vertical compression of the modules
• Value: like a gradient, a gradual variation in the size of the modules, from bottom to top or from top to bottom.
• Multi: a combination of the Shape and Value styles
• Rotation: rotation of the modules from 0 to 180°
• Orientation: rotation of the modules towards a common vanishing point
The axes of variable fonts enable a gradual transformation of the modules, allowing users to adjust the desired effect according to their preferences.
The originality of Bertin allows it to be adapted to different use contexts. It is clearly a display typeface: the boldest choices allow for the composition of spectacular titles, whereas more restrained settings ensure legible running text, even in smaller sizes.
Regardless of the variable setting applied, each glyph shares the same metrics. This lets the user overlay the same text composed in different styles and infinitely multiply the formal possibilities.
The CX80 typeface is a “machine”* as rudimentary as it is atypical. Four kinds of serifs are combined in the same font: sans serifs, triangular serifs, sharp rectangular serifs, and smooth rectangular serifs. Each letter can exhaust all possible combinations: up to 256 variations for any one sign!
The user is free to play with the possibilities provided by the typeface. Either they choose to be an iconoclast by associating different serifs (simply using their keyboard), or they may prefer one of the four basic styles that correspond to each of the serifs.
Behind this intentionally economic design, CX80 reveals a unique potential; particularly as weight can be adjusted at will using variable font technology.
CX80 reveals its formal and conceptual sources of inspiration through its modular and composite appearance. The name openly refers to the Codex 80 type classification imagined by Jean Alessandrini** in 1980. Seeking an alternative to traditional classifications, he proposed a new taxonomy adapted to the typographic renewal of the time.
A second influence is the modding of scooters. During the 1980s (when Damien Gautier was old enough to buy his first Piaggio Ciao), teenagers were in the habit of customizing their mopeds by adding functional and decorative elements. This culture of outrageous tinkering and modding also runs through the typeface.
With CX80, Damien Gautier continues his exploration of vernacular typographical forms produced by amateurs and industrial designers. Forms that he loves for their freshness and ingenuity, that here once again show their surprising potential.
* CX80 echoes other typefaces by Damien Gautier: LeChaufferie, Robin, and Heliuum.
** Jean Alessandrini (1942), French typographer, illustrator, and writer.
Garaje takes its inspiration both from the alphabets of the Bauhaus school and the vernacular inscriptions of Spanish garage owners: two worlds that share a desire to reduce typographic forms to simple geometric elements. At the Bauhaus this geometrization is ideological: it represents a rejection of tradition and the affirmation of an objective and rational vocabulary. With garage owners it is a simple matter of logic, certainly due to an ignorance of tradition. It is somewhat naïve to wish to reduce the shapes of the alphabet to elementary forms. Perfect geometrical forms seem less than perfect to our eyes: Type Design abounds with optical corrections that compensate for our perception of forms.
Garaje plays specifically with this paradox: its construction is rigorously geometrical, anchored to a scalable modular grid, with no optical correction. A perfectly objective system, but a typographical aberration, simultaneously right and wrong.
“For the last 20 years, I have extended this family in every direction, to the point of absurdity: extremely narrow or outlandishly large forms, all built from the same modules. Today it is a complete system, available in 44 widths, 5 weights, 445 fonts, hundreds of thousands of glyphs, and no contrast. Resulting in a typeface which is at the same time brutal and playful, rational and naïve.” Thomas Huot-Marchand
Garaje takes its inspiration both from the alphabets of the Bauhaus school and the vernacular inscriptions of Spanish garage owners: two worlds that share a desire to reduce typographic forms to simple geometric elements. At the Bauhaus this geometrization is ideological: it represents a rejection of tradition and the affirmation of an objective and rational vocabulary. With garage owners it is a simple matter of logic, certainly due to an ignorance of tradition. It is somewhat naïve to wish to reduce the shapes of the alphabet to elementary forms. Perfect geometrical forms seem less than perfect to our eyes: Type Design abounds with optical corrections that compensate for our perception of forms.
Garaje plays specifically with this paradox: its construction is rigorously geometrical, anchored to a scalable modular grid, with no optical correction. A perfectly objective system, but a typographical aberration, simultaneously right and wrong.
“For the last 20 years, I have extended this family in every direction, to the point of absurdity: extremely narrow or outlandishly large forms, all built from the same modules. Today it is a complete system, available in 44 widths, 5 weights, 445 fonts, hundreds of thousands of glyphs, and no contrast. Resulting in a typeface which is at the same time brutal and playful, rational and naïve.” Thomas Huot-Marchand
Garaje takes its inspiration both from the alphabets of the Bauhaus school and the vernacular inscriptions of Spanish garage owners: two worlds that share a desire to reduce typographic forms to simple geometric elements. At the Bauhaus this geometrization is ideological: it represents a rejection of tradition and the affirmation of an objective and rational vocabulary. With garage owners it is a simple matter of logic, certainly due to an ignorance of tradition. It is somewhat naïve to wish to reduce the shapes of the alphabet to elementary forms. Perfect geometrical forms seem less than perfect to our eyes: Type Design abounds with optical corrections that compensate for our perception of forms.
Garaje plays specifically with this paradox: its construction is rigorously geometrical, anchored to a scalable modular grid, with no optical correction. A perfectly objective system, but a typographical aberration, simultaneously right and wrong.
“For the last 20 years, I have extended this family in every direction, to the point of absurdity: extremely narrow or outlandishly large forms, all built from the same modules. Today it is a complete system, available in 44 widths, 5 weights, 445 fonts, hundreds of thousands of glyphs, and no contrast. Resulting in a typeface which is at the same time brutal and playful, rational and naïve.” Thomas Huot-Marchand
Garaje takes its inspiration both from the alphabets of the Bauhaus school and the vernacular inscriptions of Spanish garage owners: two worlds that share a desire to reduce typographic forms to simple geometric elements. At the Bauhaus this geometrization is ideological: it represents a rejection of tradition and the affirmation of an objective and rational vocabulary. With garage owners it is a simple matter of logic, certainly due to an ignorance of tradition. It is somewhat naïve to wish to reduce the shapes of the alphabet to elementary forms. Perfect geometrical forms seem less than perfect to our eyes: Type Design abounds with optical corrections that compensate for our perception of forms.
Garaje plays specifically with this paradox: its construction is rigorously geometrical, anchored to a scalable modular grid, with no optical correction. A perfectly objective system, but a typographical aberration, simultaneously right and wrong.
“For the last 20 years, I have extended this family in every direction, to the point of absurdity: extremely narrow or outlandishly large forms, all built from the same modules. Today it is a complete system, available in 44 widths, 5 weights, 445 fonts, hundreds of thousands of glyphs, and no contrast. Resulting in a typeface which is at the same time brutal and playful, rational and naïve.” Thomas Huot-Marchand
Garaje takes its inspiration both from the alphabets of the Bauhaus school and the vernacular inscriptions of Spanish garage owners: two worlds that share a desire to reduce typographic forms to simple geometric elements. At the Bauhaus this geometrization is ideological: it represents a rejection of tradition and the affirmation of an objective and rational vocabulary. With garage owners it is a simple matter of logic, certainly due to an ignorance of tradition. It is somewhat naïve to wish to reduce the shapes of the alphabet to elementary forms. Perfect geometrical forms seem less than perfect to our eyes: Type Design abounds with optical corrections that compensate for our perception of forms.
Garaje plays specifically with this paradox: its construction is rigorously geometrical, anchored to a scalable modular grid, with no optical correction. A perfectly objective system, but a typographical aberration, simultaneously right and wrong.
“For the last 20 years, I have extended this family in every direction, to the point of absurdity: extremely narrow or outlandishly large forms, all built from the same modules. Today it is a complete system, available in 44 widths, 5 weights, 445 fonts, hundreds of thousands of glyphs, and no contrast. Resulting in a typeface which is at the same time brutal and playful, rational and naïve.” Thomas Huot-Marchand
Garaje takes its inspiration both from the alphabets of the Bauhaus school and the vernacular inscriptions of Spanish garage owners: two worlds that share a desire to reduce typographic forms to simple geometric elements. At the Bauhaus this geometrization is ideological: it represents a rejection of tradition and the affirmation of an objective and rational vocabulary. With garage owners it is a simple matter of logic, certainly due to an ignorance of tradition. It is somewhat naïve to wish to reduce the shapes of the alphabet to elementary forms. Perfect geometrical forms seem less than perfect to our eyes: Type Design abounds with optical corrections that compensate for our perception of forms.
Garaje plays specifically with this paradox: its construction is rigorously geometrical, anchored to a scalable modular grid, with no optical correction. A perfectly objective system, but a typographical aberration, simultaneously right and wrong.
“For the last 20 years, I have extended this family in every direction, to the point of absurdity: extremely narrow or outlandishly large forms, all built from the same modules. Today it is a complete system, available in 44 widths, 5 weights, 445 fonts, hundreds of thousands of glyphs, and no contrast. Resulting in a typeface which is at the same time brutal and playful, rational and naïve.” Thomas Huot-Marchand
Garaje takes its inspiration both from the alphabets of the Bauhaus school and the vernacular inscriptions of Spanish garage owners: two worlds that share a desire to reduce typographic forms to simple geometric elements. At the Bauhaus this geometrization is ideological: it represents a rejection of tradition and the affirmation of an objective and rational vocabulary. With garage owners it is a simple matter of logic, certainly due to an ignorance of tradition. It is somewhat naïve to wish to reduce the shapes of the alphabet to elementary forms. Perfect geometrical forms seem less than perfect to our eyes: Type Design abounds with optical corrections that compensate for our perception of forms.
Garaje plays specifically with this paradox: its construction is rigorously geometrical, anchored to a scalable modular grid, with no optical correction. A perfectly objective system, but a typographical aberration, simultaneously right and wrong.
“For the last 20 years, I have extended this family in every direction, to the point of absurdity: extremely narrow or outlandishly large forms, all built from the same modules. Today it is a complete system, available in 44 widths, 5 weights, 445 fonts, hundreds of thousands of glyphs, and no contrast. Resulting in a typeface which is at the same time brutal and playful, rational and naïve.” Thomas Huot-Marchand
Garaje takes its inspiration both from the alphabets of the Bauhaus school and the vernacular inscriptions of Spanish garage owners: two worlds that share a desire to reduce typographic forms to simple geometric elements. At the Bauhaus this geometrization is ideological: it represents a rejection of tradition and the affirmation of an objective and rational vocabulary. With garage owners it is a simple matter of logic, certainly due to an ignorance of tradition. It is somewhat naïve to wish to reduce the shapes of the alphabet to elementary forms. Perfect geometrical forms seem less than perfect to our eyes: Type Design abounds with optical corrections that compensate for our perception of forms.
Garaje plays specifically with this paradox: its construction is rigorously geometrical, anchored to a scalable modular grid, with no optical correction. A perfectly objective system, but a typographical aberration, simultaneously right and wrong.
“For the last 20 years, I have extended this family in every direction, to the point of absurdity: extremely narrow or outlandishly large forms, all built from the same modules. Today it is a complete system, available in 44 widths, 5 weights, 445 fonts, hundreds of thousands of glyphs, and no contrast. Resulting in a typeface which is at the same time brutal and playful, rational and naïve.” Thomas Huot-Marchand
Garaje takes its inspiration both from the alphabets of the Bauhaus school and the vernacular inscriptions of Spanish garage owners: two worlds that share a desire to reduce typographic forms to simple geometric elements. At the Bauhaus this geometrization is ideological: it represents a rejection of tradition and the affirmation of an objective and rational vocabulary. With garage owners it is a simple matter of logic, certainly due to an ignorance of tradition. It is somewhat naïve to wish to reduce the shapes of the alphabet to elementary forms. Perfect geometrical forms seem less than perfect to our eyes: Type Design abounds with optical corrections that compensate for our perception of forms.
Garaje plays specifically with this paradox: its construction is rigorously geometrical, anchored to a scalable modular grid, with no optical correction. A perfectly objective system, but a typographical aberration, simultaneously right and wrong.
“For the last 20 years, I have extended this family in every direction, to the point of absurdity: extremely narrow or outlandishly large forms, all built from the same modules. Today it is a complete system, available in 44 widths, 5 weights, 445 fonts, hundreds of thousands of glyphs, and no contrast. Resulting in a typeface which is at the same time brutal and playful, rational and naïve.” Thomas Huot-Marchand
Garaje takes its inspiration both from the alphabets of the Bauhaus school and the vernacular inscriptions of Spanish garage owners: two worlds that share a desire to reduce typographic forms to simple geometric elements. At the Bauhaus this geometrization is ideological: it represents a rejection of tradition and the affirmation of an objective and rational vocabulary. With garage owners it is a simple matter of logic, certainly due to an ignorance of tradition. It is somewhat naïve to wish to reduce the shapes of the alphabet to elementary forms. Perfect geometrical forms seem less than perfect to our eyes: Type Design abounds with optical corrections that compensate for our perception of forms.
Garaje plays specifically with this paradox: its construction is rigorously geometrical, anchored to a scalable modular grid, with no optical correction. A perfectly objective system, but a typographical aberration, simultaneously right and wrong.
“For the last 20 years, I have extended this family in every direction, to the point of absurdity: extremely narrow or outlandishly large forms, all built from the same modules. Today it is a complete system, available in 44 widths, 5 weights, 445 fonts, hundreds of thousands of glyphs, and no contrast. Resulting in a typeface which is at the same time brutal and playful, rational and naïve.” Thomas Huot-Marchand
Garaje takes its inspiration both from the alphabets of the Bauhaus school and the vernacular inscriptions of Spanish garage owners: two worlds that share a desire to reduce typographic forms to simple geometric elements. At the Bauhaus this geometrization is ideological: it represents a rejection of tradition and the affirmation of an objective and rational vocabulary. With garage owners it is a simple matter of logic, certainly due to an ignorance of tradition. It is somewhat naïve to wish to reduce the shapes of the alphabet to elementary forms. Perfect geometrical forms seem less than perfect to our eyes: Type Design abounds with optical corrections that compensate for our perception of forms.
Garaje plays specifically with this paradox: its construction is rigorously geometrical, anchored to a scalable modular grid, with no optical correction. A perfectly objective system, but a typographical aberration, simultaneously right and wrong.
“For the last 20 years, I have extended this family in every direction, to the point of absurdity: extremely narrow or outlandishly large forms, all built from the same modules. Today it is a complete system, available in 44 widths, 5 weights, 445 fonts, hundreds of thousands of glyphs, and no contrast. Resulting in a typeface which is at the same time brutal and playful, rational and naïve.” Thomas Huot-Marchand
Garaje takes its inspiration both from the alphabets of the Bauhaus school and the vernacular inscriptions of Spanish garage owners: two worlds that share a desire to reduce typographic forms to simple geometric elements. At the Bauhaus this geometrization is ideological: it represents a rejection of tradition and the affirmation of an objective and rational vocabulary. With garage owners it is a simple matter of logic, certainly due to an ignorance of tradition. It is somewhat naïve to wish to reduce the shapes of the alphabet to elementary forms. Perfect geometrical forms seem less than perfect to our eyes: Type Design abounds with optical corrections that compensate for our perception of forms.
Garaje plays specifically with this paradox: its construction is rigorously geometrical, anchored to a scalable modular grid, with no optical correction. A perfectly objective system, but a typographical aberration, simultaneously right and wrong.
“For the last 20 years, I have extended this family in every direction, to the point of absurdity: extremely narrow or outlandishly large forms, all built from the same modules. Today it is a complete system, available in 44 widths, 5 weights, 445 fonts, hundreds of thousands of glyphs, and no contrast. Resulting in a typeface which is at the same time brutal and playful, rational and naïve.” Thomas Huot-Marchand
Garaje takes its inspiration both from the alphabets of the Bauhaus school and the vernacular inscriptions of Spanish garage owners: two worlds that share a desire to reduce typographic forms to simple geometric elements. At the Bauhaus this geometrization is ideological: it represents a rejection of tradition and the affirmation of an objective and rational vocabulary. With garage owners it is a simple matter of logic, certainly due to an ignorance of tradition. It is somewhat naïve to wish to reduce the shapes of the alphabet to elementary forms. Perfect geometrical forms seem less than perfect to our eyes: Type Design abounds with optical corrections that compensate for our perception of forms.
Garaje plays specifically with this paradox: its construction is rigorously geometrical, anchored to a scalable modular grid, with no optical correction. A perfectly objective system, but a typographical aberration, simultaneously right and wrong.
“For the last 20 years, I have extended this family in every direction, to the point of absurdity: extremely narrow or outlandishly large forms, all built from the same modules. Today it is a complete system, available in 44 widths, 5 weights, 445 fonts, hundreds of thousands of glyphs, and no contrast. Resulting in a typeface which is at the same time brutal and playful, rational and naïve.” Thomas Huot-Marchand
Garaje takes its inspiration both from the alphabets of the Bauhaus school and the vernacular inscriptions of Spanish garage owners: two worlds that share a desire to reduce typographic forms to simple geometric elements. At the Bauhaus this geometrization is ideological: it represents a rejection of tradition and the affirmation of an objective and rational vocabulary. With garage owners it is a simple matter of logic, certainly due to an ignorance of tradition. It is somewhat naïve to wish to reduce the shapes of the alphabet to elementary forms. Perfect geometrical forms seem less than perfect to our eyes: Type Design abounds with optical corrections that compensate for our perception of forms.
Garaje plays specifically with this paradox: its construction is rigorously geometrical, anchored to a scalable modular grid, with no optical correction. A perfectly objective system, but a typographical aberration, simultaneously right and wrong.
“For the last 20 years, I have extended this family in every direction, to the point of absurdity: extremely narrow or outlandishly large forms, all built from the same modules. Today it is a complete system, available in 44 widths, 5 weights, 445 fonts, hundreds of thousands of glyphs, and no contrast. Resulting in a typeface which is at the same time brutal and playful, rational and naïve.” Thomas Huot-Marchand
Garaje takes its inspiration both from the alphabets of the Bauhaus school and the vernacular inscriptions of Spanish garage owners: two worlds that share a desire to reduce typographic forms to simple geometric elements. At the Bauhaus this geometrization is ideological: it represents a rejection of tradition and the affirmation of an objective and rational vocabulary. With garage owners it is a simple matter of logic, certainly due to an ignorance of tradition. It is somewhat naïve to wish to reduce the shapes of the alphabet to elementary forms. Perfect geometrical forms seem less than perfect to our eyes: Type Design abounds with optical corrections that compensate for our perception of forms.
Garaje plays specifically with this paradox: its construction is rigorously geometrical, anchored to a scalable modular grid, with no optical correction. A perfectly objective system, but a typographical aberration, simultaneously right and wrong.
“For the last 20 years, I have extended this family in every direction, to the point of absurdity: extremely narrow or outlandishly large forms, all built from the same modules. Today it is a complete system, available in 44 widths, 5 weights, 445 fonts, hundreds of thousands of glyphs, and no contrast. Resulting in a typeface which is at the same time brutal and playful, rational and naïve.” Thomas Huot-Marchand
Maax Raw is a new variation of the Maax typeface that from the very beginning has had the ambition of questioning the status of sans serif typefaces and the importance that has been accorded to them. Each instance (Maax with its three style sets, Maax Mono, Maax Rounded and Maax Display) plays with the idea that a single sans serif character can not be enough if it doesn’t “reinvent” itself.
Maax Raw is a “crude” version of the typeface Maax. Its design is intentionally more stripped back, the optical corrections inherent to this type of character are almost completely absent, with the forms being even more closed. The font is blacker, more mechanic. Nevertheless, upon closer inspection, certain letters reveal a boldness that gives the character its particular rhythm. Certain forms are brought together even though they might seem a little foreign. The influences are many and sometimes bring to mind a vernacular drawing found on a plaque of the subway in Berlin or a strange Swiss signpost. Maax Raw exists in seven styles (regular, italic, rotalic, bold, bold italic, bold rotalic and stencil bold). A unique family to be used in projects of visual identity or communication that will stand out.